Fender and Gibson are in a really tough spot, like Porsche was for a long time. The money rolls in from the traditionalists (sadly, people like me but not me, in both cases) who have STRONG opinions about what "their brand" should be, and changing anything significant dilutes the brand and makes the product less desirable.
Gibson has tried to innovate, but they do it sloppy and tend to do it across entire product lines. The robotuners were never a bad idea, and I know people who loved them, but THE PURISTS freaked out about a Les Paul with them and so Gibson was shunned for it. That set them back. If they'd introduced such things only on certain models first, like that "updated" Flying V or something, and then let them catch on, they'd have done better.
Fender really hasn't done much, as far as innovation. They tweak their pickups, I think. But they also offer models with a humbucker in the bridge, which is a slight nod to non-traditionalism (though it's been around so long now that it's kinda traditional - Davey from Maiden was putting hummers in Strats in the early 80s, among others).
Both could do it, but they go about it wrong. They need to ease into it so as not to upset their cash cows too much.
In other words, the odds of anyone alive today seeing a headless Fender before they need dentures is slim.