@Ids, I’d say what’s most likely is that when Syn signed the deal for the guitar, there was no thought of him selling product on his own site. By the time they got around to signature pickups, Syn and Papa were already working on the site, with the store, and so the ability to sell directly was negotiated into the primary contract. For the guitars, it had to be asked for after the fact, and as such, it’s probably not an ideal arrangement for Syn.