Looks like I need to swap my 11rack for AXE

I don’t necessarily think he’s doing it as a “promo,” except that the guys at Fractal are working directly with him to build tones, and using the product in a video like this is a semi-endorsement. Fractal has a place where tones can be posted, including by major artists (Misha from Periphery used to post them like crazy), and then downloaded for free by anyone. That’s the only place Syn’s tones would go. I can guarantee you they won’t ship in the unit – Fractal has never done that.